Brief: A Press Release for Joe Wick’s book ‘The 30 Day Kick Start Plan’ worded for a Women’s fitness magazine.

Joe Wicks

The 30 Day Kick Start Plan

100 Delicious recipes with energy-boosting workouts (paperback) 

26 November 2020

Published by Pan Macmillan as a paperback & ebook, priced £18.99/£8.99, in November 2020

With 3 million books already sold, Joe Wicks AKA the Bodycoach, our lockdown fitness hero, motivated the nation with his PE Youtube workouts reaching over 80 million views, where children and adults alike took part in his weekly workouts and helped us through lockdown. Now, Joe Wicks is back with a brand new book to get the nation moving once again.  

The 30 day kick start plan is full of 100 delicious and sustainable recipes, with energy-boosting workouts just in time for the winter months to keep us healthy, fit and motivated.  Following on from the huge success of his previous books, Joe has turned fad diets on their heads and created a motivating, fun plan to get you back on track.

In this book, Joe focuses on goal setting, nutrition, sleep and motivation. The key ingredients to kick start your journey into fitness and healthy eating.  Joe's recipes are anything but boring, he encourages healthy fats, carbs nothing is off-limits. This is not diet food as you know it. Along with the recipes are 10 brand new HIIT workouts to get your heart pumping and burning fat away in his short, fun workouts. 

“He is changing the lives and shapes of thousands of people” -- BALANCE

“The leader of a generation of trainers and nutritionists” -- Men's Fitness

Joe is the author of Lean in 15 - The Shift Plan, Lean in 15 - The Shape Plan, Lean in 15 - The Sustain Plan, The Fat-Loss Plan, Cooking for Family and Friends, Joe's 30-Minute Meals, Veggie Lean in 15, Wean in 15 and 30 Day Kick Start Plan. Follow him on @TheBodycoach Instagram, Twitter and Facebook.